Led by the current President Cristina Priarone, of the Roma Lazio Film Commission and by the two Vice Presidents Luca Ferrario of the Trentino Film Commission and Paolo Manera of the Torino Piemonte Film Commission, it has always promoted the knowledge of the whole national territory through a series of initiatives and events and a meticulous work of research and archiving.

The goal is to build overall opportunities with a lever function, as a reference point of the film and audiovisual sector in its entirety, both nationally and internationally, for institutions and trade associations. In order to achieve similar results, innovative mappings of locations, both public and private, have been undertaken for some years, which allow professional operators to immediately view all the available Italian places of considerable interest and value, a very suggestive 360° view that is particularly effective for the set design and production choices.

Institutional collaborations have allowed a continuous presence at major international events thanks to the support of ICE and Istituto Luce-Cinecittà, enabling savings in participation costs, promotional effectiveness and a greater range of action for each Film Commission.

The Italy For Movies project is fundamental, through which the IFC Association has actively implemented the collaboration with the Mibact General Directorate for Cinema and with the Istituto Luce-Cinecittà. It is a website and an app that maps public assets and locations of each Italian region linked to cinema and audiovisual as fundamental means of artistic expression, cultural training and social communication, as well as the promotion of Italy’s image also for tourism purposes. Within the site it is also possible, through film posters and titles, to go back to the locations where the filming took place. The technical and organizational management of the project is entrusted to Istituto Luce-Cinecittà in close collaboration with the Italian Film Commissions Association and offers an overview of the many resources and support funds available for thesector. The portal consists of five sections, from the locations catalogue, to the incentive guide, from the mapping of films and audiovisual works on a regional basis to the news section, up to the film commission area.